Cancelling the NYT Sucks

You can’t cancel a subscription to The New York Times unless you phone them or talk to an online ‘Customer Care Advocate’. I hate that. They’re banking on people being put off and letting a subscription run, or being able to negotiate continuation.

Companies should not underestimate my desire not to speak to them. I will go to extreme lengths to avoid it. I eventually cancelled the NTY by changing my payment details to a virtual MasterCard, which I then cancelled.